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Managing in Troubled Times Case Study
Case Title:
Vodafone: Losing Connectivity in Japan?
Publication Year : 2005
Authors: Supriyo Bose, Sumit Kumar Chaudhuri
Industry: Wireless Network Operators
Region: Japan
Case Code: TRT0046
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
By January 2005, Vodafone in Japan had lost 59,000 customers to its competitors, who were offering superior handset features and services. This prompted Vodafone to re-organise its management structure by recruiting a new president who had in-depth knowledge of the Japanese market and also planned to offer handsets that were tailor-made for the Japanese customers.
Pedagogical Objectives:
- To discuss the challenges faced by Vodafone in Japan.
Keywords : Vodafone; Japan; Vodafone KK; 3G mobile handsets; Japan Telecom; J-Phone; Shamail; W-CDMA; NTT DoCoMo; KDDI; Bill Morrow; Mobile industry; Managing in Troubled Times Case Study; Anti-spam; High Speed Downlink Packet Access (HSDPA); Vodafone Live!
